1. 5 Social Media Blogs to get Started

    Oct. 16, 2010, by Jasper | tags: blogs, social-media

    Although some of us might already engage in discussions with our bosses about measuring Social Media ROI, or wonder how to apply Social Media Optimization across cultures and platforms, most people are just starting out with social media in their work. If you work in PR and want a first taste of Twitter, Facebook, LinkedIn or blogging, these easy-to-read blogs are a good place to start:

     

    Social Mouths - Social Media Strategies For Everyone

    Pretty much every third post title starts with "How to" and covers either Facebook or Twitter. The rest teaches the basic do's and don'ts of getting people's attention on the web.

    What we like: It's practical. Not the usual speculation about strategies and the future of human civilization, but short, hands-on instructions on how to improve your use of social media. 

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  2. Storify: Creative, Social Spin

    Oct. 12, 2010, by Jasper | tags: social-media, spotlight

    In PR, we usually don't prefer direct advertising; instead we write press releases that we then send to a Journalist hoping they will pass on the story. Why? Because the message about your company is more credible when someone else says it. This, of course, is what makes social media so interesting.

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  3. How to Find Free and Professional Stock Photos

    Oct. 9, 2010, by Katrin | tags: stock-photo

    I took a closer look at our collection of stock photo sites and picked the ones I think have a great portfolio of professional images as well as secure and easy to understand royalty-license agreements. 

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  4. Pr-hamster.com: Keeping up with Public Relations

    Oct. 4, 2010, by Jasper | tags: pr-basics, spotlight

    In our first post, I would like to introduce our favorite tool: pr-hamster.com. Are you aware of all the great tools online that you can use for better, cheaper and more effective PR? PR-hamster.com guides you through the plethora of all the great PR websites and blogs. Use them to explore, learn, and create, and to show the world who you are and what you do.

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