These 5 competitors of the PR Hamster directory make your life easier and mine harder. So don't visit them, and don't share this post on twitter. Ever.
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PR Channel Dashboardread more
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5 PR Sites I Don't Want You to Know About
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Step-by-step PR Concepts with SmartChart
Previously, I talked about the importance of a solid conceptional process when setting up a PR campaign, to make sure your communicative measures are integrated, coherent and consistent. Right after that, I stumbled across a great tool for this: SmartChart.
SmartChart 3.0 is a step by step guide to formulating a public relations strategy. It was originally developed for non-profit organisations by Spitfire Strategies and the Communications Leadership Institute, but it can serve as a guidance for anyone developing a communications concept. SmartChart concept features six major strategic decision sections:
- Program Decisions (Broad Goal, Objective, Decision Maker)
- Context (Internal and External Scans and Position)
- Strategic Choices (Audience, Readiness, Core Concerns, Theme, Message and Messenger)
- Communications Activities (Tactics, Timeline, Assignments and Budget)
- Measurements of Success
- Final Reality Check
You can create a login at SmartChart.org and go through the steps online, or download the pdf for print.
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The Four Elements of a PR Campaign
Many blogs, magazines and books write about the different strategies and approaches used in PR, such as media relations, crisis communications or public affairs. Yet few pay attention to the underlying psychology that influences how people respond to these events. It seems that in the intervening century since PR became a distinct field, the psychological functions of a comprehensive public relations strategy have remained a mystery.
This is where we can build on the knowledge gathered in the field of advertising, adapting it for communications along the way. A great explanation of the psychological processes at work in advertising is found in the “Advertising and the mind of the consumer: what works, what doesn't and why” by Max Sutherland and Alice K. Sylvester.
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NewsBasis & The Reversed Pitch
In recent years, the so called news request seems to have gained popularity: instead of sending a news release out to editors hoping it'll interest them, you identify reporters that are specifically looking for information you might be able to supply. Editors and journalist can place requests for quotes or information on an online forum, thus giving companies with the relevant information or contacts the chance to jump in (e.g. "I am writing a story about the financial situation in Spain, does anyone have banking contacts who could provide me with a quote on Spanish bonds?"). The system prevents journalists from receiving endless streams of irrelevant press releases and gives companies the chance to build up lasting relationships with the media.
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10 Forbidden Words in a Press Release
Sometimes I come across great German or Dutch blog posts and I think it's a pitty that so many people won't be able to enjoy them.* But that's about to change! Last week, I spotted this great article written for the Dutch blog Coopr by Marie Louise van Dorp. She was kind enough to share the English version with our readers at pr-hamster. So here is our first guest post. Enjoy!
*On a similar note, I can only imagine how much great Japanese/Spanish/French etc. content I'm missing out on...
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