Step-by-step PR Concepts with SmartChart
Previously, I talked about the importance of a solid conceptional process when setting up a PR campaign, to make sure your communicative measures are integrated, coherent and consistent. Right after that, I stumbled across a great tool for this: SmartChart.
SmartChart 3.0 is a step by step guide to formulating a public relations strategy. It was originally developed for non-profit organisations by Spitfire Strategies and the Communications Leadership Institute, but it can serve as a guidance for anyone developing a communications concept. SmartChart concept features six major strategic decision sections:
- Program Decisions (Broad Goal, Objective, Decision Maker)
- Context (Internal and External Scans and Position)
- Strategic Choices (Audience, Readiness, Core Concerns, Theme, Message and Messenger)
- Communications Activities (Tactics, Timeline, Assignments and Budget)
- Measurements of Success
- Final Reality Check
You can create a login at SmartChart.org and go through the steps online, or download the pdf for print.
