What do you offer?
Over 14,000 people like this website on facebook. I'm one of them.
I have skimmed through over 75 tools and services for monitoring social media by now. They all do the same thing one way or another: scan the web for relevant key words and display the results in a useful way. Rather than describing their service as monitoring, or watching your online reputation, most providers present it in words like "engaging your audience across channels and leveraging opinions and influencers to strengthen your brands' reputation"
Let's face it: either your website visitors know how online monitoring works and you'd be doing us all a favor by just explaining us the specs, or your visitors have not yet understood the full implications of social media. If this is the case, a sentence like that is definitely lost on them.
At pr-hamster.com, we offer links to websites that we think are useful for people working in Public Relations. What do you offer?